The Future of Seo .5 Stats the show where google is heading

The Future of Seo .4 Stats  the show where google is heading

Content discovery is going beyond web browsers

From being just a buzzword, mobile has quickly become a major source of internet browsing. ComScore noted that we’re already past the mobile tipping point.

Indeed, a recent report claims that mobile media sites have also become the chief source of commerce.

Moreover, the number of smartphone owners keeps on increasing bringing in a new era of mobile media marketing and mobile web design. As per Statista, mobile internet penetration will grow to 61.2 percent worldwide in 2018.

We are getting more familiar and habitual with using the smaller screen for everyday activities. Google revealed that the number of mobile search queries has overtaken those from desktops.

But, when using mobiles for search queries, search marketing, and social media, you don’t just open search engines in mobile browsers to find information.

There’s an easier method, offering a better user experience…

Mobile Apps..

84% of mobile time is spent in applications.

Here’s a category breakdown of the time spent on mobile apps.

Social networking apps have a lion’s share. But, as per a Business Insider report, messaging apps, like Facebook Messenger and WhatsApp, are killing it.

Indeed, 70% of online referrals come from “dark” (user to user) social (including messaging apps, private browsing and email).

So, can we conclude that native mobile apps will become the norm for content discovery in 5 years? Will this kill our content marketing game? And how do we adapt our own media marketing to meet this trend?

Not so fast.

The only way to discover new applications is the Google Play and iTunes Stores. And, the content inside apps cannot be searched.

Google has been indexing the content inside mobile applications for 2+ years. And, it has announced an experiment for streaming app content from the cloud. Soon, you’ll be able to see the app-only content, even without installing the app through Google.